Studios Pick Movies For Super Bowl Ad Spots

Jason December 20th, 2007 Movies, Sports, Television

Super Bowl XLII Logo After virtually sitting out last year’s game, some of the movie studios have decided to get back into football this year. Variety has published an article discussing which of the seven major studios will be promoting their upcoming movies during Super Bowl XLII, airing February 3 on Fox from Phoenix, Arizona.

Altogether a total of eight movies will be promoted during the telecast, 30 second ads for which are going for a record $2.7 million-$3 million each.

Last year, Disney was the only major studio who showed ads with “Wild Hogs” and “Meet the Robinsons,” while the Weinstein Co. and Lionsgate ran ads for “Hannibal Rising” and “Pride,” respectively.

This year, however, football fans will see ads for Paramount and Marvel’s superhero entry “Iron Man,” Sony’s Will Smith actioner “Hancock” and Adam Sandler comedy “Don’t Mess With the Zohan,” as well as New Line’s Will Ferrell laffer “Semi-Pro.”

Disney is uncertain which movie it wishes to promote and said it was still considering its options, though “Wall-E,” the next toon from Pixar Animation Studios, is a contender, as is “The Chronicles of Narnia: Prince Caspian.” My bet is on “Wall-E.”

Universal, Warner Bros. and Fox have all bought time in the game to promote their films but have declined to disclose which films they plan to promote.

Sitting out the game completely this year: DreamWorks and DreamWorks Animation, MGM and United Artists.

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