HD-DVD spends $2.7 million on desperation Super Bowl ad
I really wish I had $2.7 million to just toss around for a measly 30-second Super Bowl ad that is both pointless and pretty desperate. I mean, I could do so much stuff with that money instead of trying to advertise a product that is taking such a nose-dive in sales that it should be crashing down any second now.
Toshiba, the main power behind the HD-DVD camp, obviously has the money, but what good does it do them to advertise their cheap HD-DVD players when the format war is pretty much over?
For awhile there, Blu-Ray still owned like 60% of the market, with 30% going to HD-DVD, despite the rabid sales and price slashing at Christmas. But once Warner Brothers announced their choosing of Blu-Ray, that market share jumped to 93% for Blu-Ray.
Ouch. Any final words?
Wired.com has a nice article on this, questioning HD-DVD’s motives in prolonging the agony. They mention HD-DVD “bleeding Blu-Ray dry”, which is kind of interesting I guess. The longer HD-DVD keeps advertising and spending money, Blu-Ray has to keep fighting, even though they’ve already won.
I agree with Wired. You’ve lost the war Red…and it’s time to wave the white flag and call it quits.
I certainly have already done it.
However, if you are like me and own an HD-DVD player, it may not be time to totally turn your back on HD-DVDs. I mean, yes, it’s over, but there are some deals to be made. Amazon.com has quite a few HD-DVD movies available for under $16 now, and if you plan on buying a combo player down the line, as I do, then it’s not a total bust to stock up on some pretty cheap buys.
Regardless, the ad should be pretty interesting to watch during the Super Bowl this Sunday.
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