“The Celebrity Apprentice” Picked Up For Second Season

By Jason

January 31, 2008 Television No comments

The Celebrity Apprentice
NBC is once again happy with Donald Trump. His “The Celebrity Apprentice” has seen solid Thursday night ratings and is being rewarded with a second season. The network says a second season of the show, in which a group of somewhat famous people perform business related tasks under the ever watchful eye of Donald Trump, will debut in January 2009.

“We are blown away by the cast’s drive, energy, and passion to not only play the game but also to raise a lot of money and awareness for important causes,” says Craig Plestis, NBC’s head of alternative programming. “There’s no other show like it to prove your business brain and we are already getting calls from high-profile celebrities who want to challenge themselves in season two.”

The current season of “The Celebrity Apprentice” is drawing around 9.3 million viewers per week and a 3.9 rating in the key adults demographic (18-49). Both are improvements over the show’s last installment (8.2 million avg viewers, 3.4 rating on Sunday nights last year), and, sadly, the demographic numbers are close to those of the shows it has replaced on Thursday nights. “The Office” averaged only a 4.8 rating among adults 18-49 over its 12 half hours in the fall, while “Scrubs” averaged a 3.3 over seven episodes.

Meanwhile, the current season will end with a live finale on Thursday, March 27, which will feature the completion of the show’s final task, the announcement of the total amount the 16 participants raised for charity, and Trump’s “hiring” of the winner — which will mean a $250,000 check to the charity of the winning player’s choice.