Warner chooses Blu-Ray, Toshiba is shocked, Mike is getting upset

By Mike

January 4, 2008 DVD Features Technology No comments

Those of you Blu-Ray people can address your thank-you notes here: mike@amikelife.com. I will accept any kind of donation you feel is appropriate, whether it be monetary or even free Blu-Ray stuff.

I’m just curious whether or not my new 11-disc collection of HD-DVD coasters can get more than a buck or two on Ebay.

Alright, maybe it’s not that serious, but yeah, I think it is. Let’s start off with a list of events that led to this:

  1. Mike wants a high-def player, but waits like a year to see where things go
  2. Mike sees HD-DVD sales going nuts and their prices finalling
  3. Mike loses patience, sells his 360 and gets a sweet HD-DVD player in December that comes with sweet free HD-DVDs
  4. Immediately news appears all over that despite the high sales, Blu-Ray is still winning
  5. Rumors pop up that Warner is going to go ALL Blu-Ray
  6. Warner denies rumors
  7. Warner announces January 4th that it’s going ALL Blu-Ray
  8. Mike cries

Point number 3 above is what you need to be thankful over. I truly believe that my decision to go ahead and purchase the HD-DVD player was the catalyst.

By now you may be asking what the heck this blog post is in reference to, so here it is.

Out of nowhere today, Warner Brothers issued an official press release that starts off something like this:

(January 4, 2008 – Burbank, CA) – In response to consumer demand, Warner Bros. Entertainment will release its high-definition DVD titles exclusively in the Blu-ray disc format beginning later this year, it was announced today by Barry Meyer, Chairman & CEO, Warner Bros. and Kevin Tsujihara, President, Warner Bros. Home Entertainment Group.

I never read the rest of it…the tears clouded my vision. I love the little logo made by EngadgetHD today, it’s like a slap in the face:

Warner Brothers choose Blu-Ray

Basically, before this announcement, the studios supporting both formats was kind of at a dead heat. You had Sony, Disney and Fox in the Blu-Ray corner, while Universal, Viacom and Warner were backing HD-DVD.

Well, come May 2008, Warner’s slide over to the Blu-Ray group seems like it could probably be the move that could eventually end the format war.

Toshiba, the chief-supporter of HD-DVD was shocked today and issued their own press release, and here’s an excerpt:

TOKYO, Jan. 4 /PRNewswire/ — Toshiba is quite surprised by Warner Bros.’ decision to abandon HD DVD in favor of Blu-ray, despite the fact that there are various contracts in place between our companies concerning the support of HD DVD. As central members of the DVD Forum, we have long maintained a close partnership with Warner Bros. We worked closely together to help standardize the first-generation DVD format as well as to define and shape HD DVD as its next-generation successor.

Well, it looks like Warner saw something that maybe I should have seen if I had looked a bit closer before pulling the trigger on the great offer Amazon.com had going.

Either way, it will be interesting to see the fall-out from this in the coming days and weeks. I’m really not as upset as I thought I’d be…mainly because this stuff just happens and it was fun to be a part of it, no matter what side I was on.

Besides, I have a follow-up blog to this on that kind of makes me wonder if the high-def DVD war has taken so long that it ended up killing itself.