The truth is, I have given it a lot of thought and I am now ready to reconsider my prior prediction of $165-$175M in weekend gross. Although it is technically possible for The Dark Knight to reach those lofty numbers I no longer feel confident in my earlier, and very enthusiastic, prediction.
The Good News for The Dark Knight
There’s plenty of reasons for Warner Bros. to be excited about the possibilities for The Dark Knight. Few films in recent memory have reached the lofty enthusiasm, anticipation, and excitement level that Batman and the boys are bringing to town.
The Dark Knight will be hitting theaters at midnight tonight (Thursday) and will be premiering to mostly sold out theaters. Warner Bros. is releasing the film in a record 4,366 theaters which includes 94 IMAX locations - an estimated 9,200 total screens. The theater count narrowly inches past the record 4,362 screens that Pirates of the Caribbean: At World’s Edge premiered on last year. The total screen count of 9,200 is also higher than the 8,500 screens that the second biggest opener ever, Pirates of the Caribbean: Dead Man’s Chest, opened on in July of 2006.
The Dark Knight is chock full of movie stars such as Christian Bale, Heath Ledger, Aaron Eckhart, Michael Caine, Maggie Gyllenhaal, Morgan Freeman, and Gary Oldman who are popular with filmgoers. This film is a sequel to a movie, Batman Begins, that opened to $48.7M over three days and $72.9M over five days and found its way to a solid $205.3M back in 2005.
I don’t want to sound crass, but the death of Heath Ledger has also been a huge boon for the film’s opening weekend possibilities. A sort of morbid, and maybe subconscious, curiosity about Ledger’s final full film role as The Joker has spread across the entire nation and early talk of possible Oscar nominations have only heightened the public awareness. Furthermore, the advertising campaign has been respectful to his memory without seeming to take advantage of the tragedy…and it has been masterful.
It’s been widely publicized how the film is selling out IMAX screenings all over the country, so much so that many of those theaters have added 3:00 a.m. showings. It’s practically impossible to get a ticket to an IMAX showing of the film this weekend. Reportedly, 1,400 of the 1,600 maximum total IMAX showings this weekend are sold out and tickets are being sold on eBay for the IMAX showings for as high as $350 a ticket. Mike also pointed out that online ticket sellers have already reported over 1,200 sold out showings of the film in regular theaters.
And speaking of IMAX, one of the draws of this film is the fact that The Dark Knight is the first major feature film to have portions of the film shot using IMAX cameras. Six action sequences totaling around 35 minutes were filmed in this matter. On IMAX screens, the sequences cut back and forth between traditional letterbox and large IMAX shots. This added dimension has been one of the big draws for the more expensive IMAX tickets.
Reviews, whether deserved or not (at this point, some critics may actually be afraid of posting a negative review), have been some of the best of the year and definitely some of the best ever for a comic book film.
The Bad News for The Dark Knight
Just as The Dark Knight has many strong and positive things going for it, it also has a few things working against it.
Although the film has received almost universal praise from critics, those same critics have been almost unanimous in declaring that this film is DARK and it’s PG-13 rating is what we would call a hard PG-13 which means that it really should be considered close to an R.
It cannot be stressed enough how important the younger audience is to box office gross. Out of the biggest box office opening weekends of all time, ALL of the top 10 would be considered much more kid friendly that this film. Only two of the top 20 box office openings of all time would be considered on the same sort of level as The Dark Knight (#13 - The Matrix Reloaded - $91.8M and #18 - The Passion of the Christ - $83.8M). If parents find the material too dark or scary for their children, the box office numbers for The Dark Knight will take a serious hit. I know a lot of people don’t think it will matter, but getting the kids into the theater (often with their parents) is the ONLY way a movie can hope to break a record as lofty as the opening weekend record.
Another negative is the number of screens The Dark Knight will be playing on. Although I said it was good news that it is opening on 9,200 total screens, it’s still less than the 10,000 screens that Sony opened Spider-Man 3 on when it set the all-time opening weekend record in May 2007 with $151.3M. A 800 theater deficit is a huge difference in actual number of times you can show a movie over the weekend which means that’s a lot less number of people who have access to the film.
The long running time of 152 minutes that many people have mentioned won’t be much of a factor for this film. The last two films to break the opening weekend record were around two-and-a-half hours long with Dead Man’s Chest at 150 minutes and Spider-Man 3 at 140. The theaters just expand the length of time they’re willing to stay open in order to accommodate the extra showtimes and the extra length of the film. It’s not really an issue except that it actually gives audiences more to see and probably makes for a better film since it has more time to tell the story.
A huge potential set-back for The Dark Knight taking the record this weekend, however, is the competition it will be facing. Out of the ten blockbusters that have opened to more than $100M in their first weekend, nine had either no new films debuting against them or only minor films that grossed less than $4M. The Dark Knight has the perfectly counter-programmed Mamma Mia! to go up against. While the ABBA inspired musical appeals little to the target audience for The Dark Knight, it is the perfect option for (women mostly) who have no need to brag about seeing TDK on opening weekend and wish to avoid the long lines. The play version of Mamma Mia! has been wildly popular and has been seen by over 30 million people. Women skewing films such as Sex and the City proved that there is a massive market for that demographic and many of them will come out again in force for this film. Mamma Mia! should open with anywhere from $25-30M.
It is important to note that July is a far more convoluted month to open than May when Spider-Man 3 premiered to $151.3M to set the record. When Spider-Man 3 opened, for instance, the rest of the top 10 films that week brought in only $27.4M in grosses. Dead Man’s Chest, which opened in July, faced a top ten that brought in $71.8M in grosses. In fact, eight of the top ten openings of all time occurred in May when there is less competition for films, screens, and audience and media attention. The Dark Knight could be facing a top ten that brings in close to $100M this weekend further dampening the possible record breaking potential. July movies do show stronger mid-week grosses because kids are out of school, but that won’t help TDK set the record this weekend.
Jason’s Box Office Prediction for The Dark Knight
Determining box office potential for a film is not about gut feeling or instinct or giving in to the hype. It’s a numbers game. It’s as simple as that. Determining how well The Dark Knight will do this weekend is no more difficult than looking at the top two openings of all time (Spider-Man 3 and Pirates of the Caribbean: Dead Man’s Chest) and seeing how well they did since The Dark Knight should fall somewhere in the middle.
Both of these two films opened on between 8,500 screens and 10,000 screens. Both of these films averaged between $15,000-16,000 per screen and between $32,000-36,000 per theater. Since we know The Dark Knight is playing on 9,200 screens it just takes some simple math.
Now, this number could go slightly higher since The Dark Knight is playing on a better than average number of IMAX screens and IMAX charges more for each showing. Still, The Dark Knight will probably find it difficult to beat the record this weekend. It will come close, but might miss it by that much.
That's some mighty fine analysis, Jason. The one quibble I have with it is I think you're overestimating Mamma Mia!'s likely take this weekend by a few mil. I expect to see something more in the $17-$23M ballpark for that. Not a big difference from your numbers, but if 15-20% of those lost ticket buyers do shift to TDK, it will increase the gate.
Also, I'm not really sure how cognizant people are going to be about the dark nature of the film. Everyone of us, certainly, can cite chapter and verse about this movie, how it's going to differ from its predecessor, and how close to an R-rating Warner's probably skirted with the MPAA. That said, large swaths of the general public *still* have that comics-are-for-kids bias. Those parents are still going to drop off their kids, or take their kids, to a PG-13 movie that's about Batman. Afterward they might be pissed, but a whole lot of them just aren't going to do the research ahead of time.
My prediction in the other thread is irrationally exuberant and I should scale it back, but I still think TDK will edge out Spiderman 3. If only to erase the memory of dancing Peter Parker from our collective memory, we should all hope that's the case.
That's some mighty fine analysis, Jason. The one quibble I have with it is I think you're overestimating Mamma Mia!'s likely take this weekend by a few mil. I expect to see something more in the $17-$23M ballpark for that. Not a big difference from your numbers, but if 15-20% of those lost ticket buyers do shift to TDK, it will increase the gate.
Also, I'm not really sure how cognizant people are going to be about the dark nature of the film. Everyone of us, certainly, can cite chapter and verse about this movie, how it's going to differ from its predecessor, and how close to an R-rating Warner's probably skirted with the MPAA. That said, large swaths of the general public *still* have that comics-are-for-kids bias. Those parents are still going to drop off their kids, or take their kids, to a PG-13 movie that's about Batman. Afterward they might be pissed, but a whole lot of them just aren't going to do the research ahead of time.
My prediction in the other thread is irrationally exuberant and I should scale it back, but I still think TDK will edge out Spiderman 3. If only to erase the memory of dancing Peter Parker from our collective memory, we should all hope that's the case.
That's some mighty fine analysis, Jason. The one quibble I have with it is I think you're overestimating Mamma Mia!'s likely take this weekend by a few mil. I expect to see something more in the $17-$23M ballpark for that. Not a big difference from your numbers, but if 15-20% of those lost ticket buyers do shift to TDK, it will increase the gate.
Also, I'm not really sure how cognizant people are going to be about the dark nature of the film. Everyone of us, certainly, can cite chapter and verse about this movie, how it's going to differ from its predecessor, and how close to an R-rating Warner's probably skirted with the MPAA. That said, large swaths of the general public *still* have that comics-are-for-kids bias. Those parents are still going to drop off their kids, or take their kids, to a PG-13 movie that's about Batman. Afterward they might be pissed, but a whole lot of them just aren't going to do the research ahead of time.
My prediction in the other thread is irrationally exuberant and I should scale it back, but I still think TDK will edge out Spiderman 3. If only to erase the memory of dancing Peter Parker from our collective memory, we should all hope that's the case.
That's some mighty fine analysis, Jason. The one quibble I have with it is I think you're overestimating Mamma Mia!'s likely take this weekend by a few mil. I expect to see something more in the $17-$23M ballpark for that. Not a big difference from your numbers, but if 15-20% of those lost ticket buyers do shift to TDK, it will increase the gate.
Also, I'm not really sure how cognizant people are going to be about the dark nature of the film. Everyone of us, certainly, can cite chapter and verse about this movie, how it's going to differ from its predecessor, and how close to an R-rating Warner's probably skirted with the MPAA. That said, large swaths of the general public *still* have that comics-are-for-kids bias. Those parents are still going to drop off their kids, or take their kids, to a PG-13 movie that's about Batman. Afterward they might be pissed, but a whole lot of them just aren't going to do the research ahead of time.
My prediction in the other thread is irrationally exuberant and I should scale it back, but I still think TDK will edge out Spiderman 3. If only to erase the memory of dancing Peter Parker from our collective memory, we should all hope that's the case.
That's some mighty fine analysis, Jason. The one quibble I have with it is I think you're overestimating Mamma Mia!'s likely take this weekend by a few mil. I expect to see something more in the $17-$23M ballpark for that. Not a big difference from your numbers, but if 15-20% of those lost ticket buyers do shift to TDK, it will increase the gate.
Also, I'm not really sure how cognizant people are going to be about the dark nature of the film. Everyone of us, certainly, can cite chapter and verse about this movie, how it's going to differ from its predecessor, and how close to an R-rating Warner's probably skirted with the MPAA. That said, large swaths of the general public *still* have that comics-are-for-kids bias. Those parents are still going to drop off their kids, or take their kids, to a PG-13 movie that's about Batman. Afterward they might be pissed, but a whole lot of them just aren't going to do the research ahead of time.
My prediction in the other thread is irrationally exuberant and I should scale it back, but I still think TDK will edge out Spiderman 3. If only to erase the memory of dancing Peter Parker from our collective memory, we should all hope that's the case.
That's some mighty fine analysis, Jason. The one quibble I have with it is I think you're overestimating Mamma Mia!'s likely take this weekend by a few mil. I expect to see something more in the $17-$23M ballpark for that. Not a big difference from your numbers, but if 15-20% of those lost ticket buyers do shift to TDK, it will increase the gate.
Also, I'm not really sure how cognizant people are going to be about the dark nature of the film. Everyone of us, certainly, can cite chapter and verse about this movie, how it's going to differ from its predecessor, and how close to an R-rating Warner's probably skirted with the MPAA. That said, large swaths of the general public *still* have that comics-are-for-kids bias. Those parents are still going to drop off their kids, or take their kids, to a PG-13 movie that's about Batman. Afterward they might be pissed, but a whole lot of them just aren't going to do the research ahead of time.
My prediction in the other thread is irrationally exuberant and I should scale it back, but I still think TDK will edge out Spiderman 3. If only to erase the memory of dancing Peter Parker from our collective memory, we should all hope that's the case.
That's some mighty fine analysis, Jason. The one quibble I have with it is I think you're overestimating Mamma Mia!'s likely take this weekend by a few mil. I expect to see something more in the $17-$23M ballpark for that. Not a big difference from your numbers, but if 15-20% of those lost ticket buyers do shift to TDK, it will increase the gate.
Also, I'm not really sure how cognizant people are going to be about the dark nature of the film. Everyone of us, certainly, can cite chapter and verse about this movie, how it's going to differ from its predecessor, and how close to an R-rating Warner's probably skirted with the MPAA. That said, large swaths of the general public *still* have that comics-are-for-kids bias. Those parents are still going to drop off their kids, or take their kids, to a PG-13 movie that's about Batman. Afterward they might be pissed, but a whole lot of them just aren't going to do the research ahead of time.
My prediction in the other thread is irrationally exuberant and I should scale it back, but I still think TDK will edge out Spiderman 3. If only to erase the memory of dancing Peter Parker from our collective memory, we should all hope that's the case.
That's some mighty fine analysis, Jason. The one quibble I have with it is I think you're overestimating Mamma Mia!'s likely take this weekend by a few mil. I expect to see something more in the $17-$23M ballpark for that. Not a big difference from your numbers, but if 15-20% of those lost ticket buyers do shift to TDK, it will increase the gate.
Also, I'm not really sure how cognizant people are going to be about the dark nature of the film. Everyone of us, certainly, can cite chapter and verse about this movie, how it's going to differ from its predecessor, and how close to an R-rating Warner's probably skirted with the MPAA. That said, large swaths of the general public *still* have that comics-are-for-kids bias. Those parents are still going to drop off their kids, or take their kids, to a PG-13 movie that's about Batman. Afterward they might be pissed, but a whole lot of them just aren't going to do the research ahead of time.
My prediction in the other thread is irrationally exuberant and I should scale it back, but I still think TDK will edge out Spiderman 3. If only to erase the memory of dancing Peter Parker from our collective memory, we should all hope that's the case.
That's some mighty fine analysis, Jason. The one quibble I have with it is I think you're overestimating Mamma Mia!'s likely take this weekend by a few mil. I expect to see something more in the $17-$23M ballpark for that. Not a big difference from your numbers, but if 15-20% of those lost ticket buyers do shift to TDK, it will increase the gate.
Also, I'm not really sure how cognizant people are going to be about the dark nature of the film. Everyone of us, certainly, can cite chapter and verse about this movie, how it's going to differ from its predecessor, and how close to an R-rating Warner's probably skirted with the MPAA. That said, large swaths of the general public *still* have that comics-are-for-kids bias. Those parents are still going to drop off their kids, or take their kids, to a PG-13 movie that's about Batman. Afterward they might be pissed, but a whole lot of them just aren't going to do the research ahead of time.
My prediction in the other thread is irrationally exuberant and I should scale it back, but I still think TDK will edge out Spiderman 3. If only to erase the memory of dancing Peter Parker from our collective memory, we should all hope that's the case.
That's some mighty fine analysis, Jason. The one quibble I have with it is I think you're overestimating Mamma Mia!'s likely take this weekend by a few mil. I expect to see something more in the $17-$23M ballpark for that. Not a big difference from your numbers, but if 15-20% of those lost ticket buyers do shift to TDK, it will increase the gate.
Also, I'm not really sure how cognizant people are going to be about the dark nature of the film. Everyone of us, certainly, can cite chapter and verse about this movie, how it's going to differ from its predecessor, and how close to an R-rating Warner's probably skirted with the MPAA. That said, large swaths of the general public *still* have that comics-are-for-kids bias. Those parents are still going to drop off their kids, or take their kids, to a PG-13 movie that's about Batman. Afterward they might be pissed, but a whole lot of them just aren't going to do the research ahead of time.
My prediction in the other thread is irrationally exuberant and I should scale it back, but I still think TDK will edge out Spiderman 3. If only to erase the memory of dancing Peter Parker from our collective memory, we should all hope that's the case.
That's some mighty fine analysis, Jason. The one quibble I have with it is I think you're overestimating Mamma Mia!'s likely take this weekend by a few mil. I expect to see something more in the $17-$23M ballpark for that. Not a big difference from your numbers, but if 15-20% of those lost ticket buyers do shift to TDK, it will increase the gate.
Also, I'm not really sure how cognizant people are going to be about the dark nature of the film. Everyone of us, certainly, can cite chapter and verse about this movie, how it's going to differ from its predecessor, and how close to an R-rating Warner's probably skirted with the MPAA. That said, large swaths of the general public *still* have that comics-are-for-kids bias. Those parents are still going to drop off their kids, or take their kids, to a PG-13 movie that's about Batman. Afterward they might be pissed, but a whole lot of them just aren't going to do the research ahead of time.
My prediction in the other thread is irrationally exuberant and I should scale it back, but I still think TDK will edge out Spiderman 3. If only to erase the memory of dancing Peter Parker from our collective memory, we should all hope that's the case.
What are you still doing up???
What are you still doing up???
What are you still doing up???
What are you still doing up???
What are you still doing up???
What are you still doing up???
What are you still doing up???
What are you still doing up???
What are you still doing up???
What are you still doing up???
What are you still doing up???
I agree a bit with Porter…
Mamma Mia…I dunno, if it can do $25 million. Closer to $15-20 maybe.
But I think I said it elsewhere, this is BATMAN, and with what I see when I go to movies these days, I don't think parents are holding their kids back at all just because of darker content. Heck, I'm not sure most parents even realize it will be darker, because they don't do the research.
And if you take into account that ticket prices are probably $.50 to $1.00 higher than last year, I think TDK will easily break $151 million.
I don't want to go nuts with it, but since YOU are the one with the official prediction, I can do whatever
I think it will be over $190 million…
And by the way, beautiful, very detailed analysis. Only part I questioned was the number of screens it was on. I guess if it's being shown in more theaters than any other movie, i would think that also means screens too. But maybe I'm wrong?
I agree a bit with Porter…
Mamma Mia…I dunno, if it can do $25 million. Closer to $15-20 maybe.
But I think I said it elsewhere, this is BATMAN, and with what I see when I go to movies these days, I don't think parents are holding their kids back at all just because of darker content. Heck, I'm not sure most parents even realize it will be darker, because they don't do the research.
And if you take into account that ticket prices are probably $.50 to $1.00 higher than last year, I think TDK will easily break $151 million.
I don't want to go nuts with it, but since YOU are the one with the official prediction, I can do whatever
I think it will be over $190 million…
And by the way, beautiful, very detailed analysis. Only part I questioned was the number of screens it was on. I guess if it's being shown in more theaters than any other movie, i would think that also means screens too. But maybe I'm wrong?
I agree a bit with Porter…
Mamma Mia…I dunno, if it can do $25 million. Closer to $15-20 maybe.
But I think I said it elsewhere, this is BATMAN, and with what I see when I go to movies these days, I don't think parents are holding their kids back at all just because of darker content. Heck, I'm not sure most parents even realize it will be darker, because they don't do the research.
And if you take into account that ticket prices are probably $.50 to $1.00 higher than last year, I think TDK will easily break $151 million.
I don't want to go nuts with it, but since YOU are the one with the official prediction, I can do whatever
I think it will be over $190 million…
And by the way, beautiful, very detailed analysis. Only part I questioned was the number of screens it was on. I guess if it's being shown in more theaters than any other movie, i would think that also means screens too. But maybe I'm wrong?
I agree a bit with Porter…
Mamma Mia…I dunno, if it can do $25 million. Closer to $15-20 maybe.
But I think I said it elsewhere, this is BATMAN, and with what I see when I go to movies these days, I don't think parents are holding their kids back at all just because of darker content. Heck, I'm not sure most parents even realize it will be darker, because they don't do the research.
And if you take into account that ticket prices are probably $.50 to $1.00 higher than last year, I think TDK will easily break $151 million.
I don't want to go nuts with it, but since YOU are the one with the official prediction, I can do whatever
I think it will be over $190 million…
And by the way, beautiful, very detailed analysis. Only part I questioned was the number of screens it was on. I guess if it's being shown in more theaters than any other movie, i would think that also means screens too. But maybe I'm wrong?
I agree a bit with Porter…
Mamma Mia…I dunno, if it can do $25 million. Closer to $15-20 maybe.
But I think I said it elsewhere, this is BATMAN, and with what I see when I go to movies these days, I don't think parents are holding their kids back at all just because of darker content. Heck, I'm not sure most parents even realize it will be darker, because they don't do the research.
And if you take into account that ticket prices are probably $.50 to $1.00 higher than last year, I think TDK will easily break $151 million.
I don't want to go nuts with it, but since YOU are the one with the official prediction, I can do whatever
I think it will be over $190 million…
And by the way, beautiful, very detailed analysis. Only part I questioned was the number of screens it was on. I guess if it's being shown in more theaters than any other movie, i would think that also means screens too. But maybe I'm wrong?
I agree a bit with Porter…
Mamma Mia…I dunno, if it can do $25 million. Closer to $15-20 maybe.
But I think I said it elsewhere, this is BATMAN, and with what I see when I go to movies these days, I don't think parents are holding their kids back at all just because of darker content. Heck, I'm not sure most parents even realize it will be darker, because they don't do the research.
And if you take into account that ticket prices are probably $.50 to $1.00 higher than last year, I think TDK will easily break $151 million.
I don't want to go nuts with it, but since YOU are the one with the official prediction, I can do whatever
I think it will be over $190 million…
And by the way, beautiful, very detailed analysis. Only part I questioned was the number of screens it was on. I guess if it's being shown in more theaters than any other movie, i would think that also means screens too. But maybe I'm wrong?
I agree a bit with Porter…
Mamma Mia…I dunno, if it can do $25 million. Closer to $15-20 maybe.
But I think I said it elsewhere, this is BATMAN, and with what I see when I go to movies these days, I don't think parents are holding their kids back at all just because of darker content. Heck, I'm not sure most parents even realize it will be darker, because they don't do the research.
And if you take into account that ticket prices are probably $.50 to $1.00 higher than last year, I think TDK will easily break $151 million.
I don't want to go nuts with it, but since YOU are the one with the official prediction, I can do whatever
I think it will be over $190 million…
And by the way, beautiful, very detailed analysis. Only part I questioned was the number of screens it was on. I guess if it's being shown in more theaters than any other movie, i would think that also means screens too. But maybe I'm wrong?
I agree a bit with Porter…
Mamma Mia…I dunno, if it can do $25 million. Closer to $15-20 maybe.
But I think I said it elsewhere, this is BATMAN, and with what I see when I go to movies these days, I don't think parents are holding their kids back at all just because of darker content. Heck, I'm not sure most parents even realize it will be darker, because they don't do the research.
And if you take into account that ticket prices are probably $.50 to $1.00 higher than last year, I think TDK will easily break $151 million.
I don't want to go nuts with it, but since YOU are the one with the official prediction, I can do whatever
I think it will be over $190 million…
And by the way, beautiful, very detailed analysis. Only part I questioned was the number of screens it was on. I guess if it's being shown in more theaters than any other movie, i would think that also means screens too. But maybe I'm wrong?
I agree a bit with Porter…
Mamma Mia…I dunno, if it can do $25 million. Closer to $15-20 maybe.
But I think I said it elsewhere, this is BATMAN, and with what I see when I go to movies these days, I don't think parents are holding their kids back at all just because of darker content. Heck, I'm not sure most parents even realize it will be darker, because they don't do the research.
And if you take into account that ticket prices are probably $.50 to $1.00 higher than last year, I think TDK will easily break $151 million.
I don't want to go nuts with it, but since YOU are the one with the official prediction, I can do whatever
I think it will be over $190 million…
And by the way, beautiful, very detailed analysis. Only part I questioned was the number of screens it was on. I guess if it's being shown in more theaters than any other movie, i would think that also means screens too. But maybe I'm wrong?
I agree a bit with Porter…
Mamma Mia…I dunno, if it can do $25 million. Closer to $15-20 maybe.
But I think I said it elsewhere, this is BATMAN, and with what I see when I go to movies these days, I don't think parents are holding their kids back at all just because of darker content. Heck, I'm not sure most parents even realize it will be darker, because they don't do the research.
And if you take into account that ticket prices are probably $.50 to $1.00 higher than last year, I think TDK will easily break $151 million.
I don't want to go nuts with it, but since YOU are the one with the official prediction, I can do whatever
I think it will be over $190 million…
And by the way, beautiful, very detailed analysis. Only part I questioned was the number of screens it was on. I guess if it's being shown in more theaters than any other movie, i would think that also means screens too. But maybe I'm wrong?
You could be right about me overestimating Mamma Mia! (God, I actually hope so), but it's already opened in some overseas territories and is doing really well. I've also heard a lot of buzz about it from women at my office which isn't really scientific but does clue me in to something.
I think you're also right about the comics-are-for-kids mentality that a lot of people have, but the advertising campaign for The Dark Knight (the title itself) has sold the dark nature of the film so I think a lot of parents might check it out without the kids first…and decide to not return with the children after seeing it.
You could be right about me overestimating Mamma Mia! (God, I actually hope so), but it's already opened in some overseas territories and is doing really well. I've also heard a lot of buzz about it from women at my office which isn't really scientific but does clue me in to something.
I think you're also right about the comics-are-for-kids mentality that a lot of people have, but the advertising campaign for The Dark Knight (the title itself) has sold the dark nature of the film so I think a lot of parents might check it out without the kids first…and decide to not return with the children after seeing it.
You could be right about me overestimating Mamma Mia! (God, I actually hope so), but it's already opened in some overseas territories and is doing really well. I've also heard a lot of buzz about it from women at my office which isn't really scientific but does clue me in to something.
I think you're also right about the comics-are-for-kids mentality that a lot of people have, but the advertising campaign for The Dark Knight (the title itself) has sold the dark nature of the film so I think a lot of parents might check it out without the kids first…and decide to not return with the children after seeing it.
You could be right about me overestimating Mamma Mia! (God, I actually hope so), but it's already opened in some overseas territories and is doing really well. I've also heard a lot of buzz about it from women at my office which isn't really scientific but does clue me in to something.
I think you're also right about the comics-are-for-kids mentality that a lot of people have, but the advertising campaign for The Dark Knight (the title itself) has sold the dark nature of the film so I think a lot of parents might check it out without the kids first…and decide to not return with the children after seeing it.
You could be right about me overestimating Mamma Mia! (God, I actually hope so), but it's already opened in some overseas territories and is doing really well. I've also heard a lot of buzz about it from women at my office which isn't really scientific but does clue me in to something.
I think you're also right about the comics-are-for-kids mentality that a lot of people have, but the advertising campaign for The Dark Knight (the title itself) has sold the dark nature of the film so I think a lot of parents might check it out without the kids first…and decide to not return with the children after seeing it.
You could be right about me overestimating Mamma Mia! (God, I actually hope so), but it's already opened in some overseas territories and is doing really well. I've also heard a lot of buzz about it from women at my office which isn't really scientific but does clue me in to something.
I think you're also right about the comics-are-for-kids mentality that a lot of people have, but the advertising campaign for The Dark Knight (the title itself) has sold the dark nature of the film so I think a lot of parents might check it out without the kids first…and decide to not return with the children after seeing it.
You could be right about me overestimating Mamma Mia! (God, I actually hope so), but it's already opened in some overseas territories and is doing really well. I've also heard a lot of buzz about it from women at my office which isn't really scientific but does clue me in to something.
I think you're also right about the comics-are-for-kids mentality that a lot of people have, but the advertising campaign for The Dark Knight (the title itself) has sold the dark nature of the film so I think a lot of parents might check it out without the kids first…and decide to not return with the children after seeing it.
You could be right about me overestimating Mamma Mia! (God, I actually hope so), but it's already opened in some overseas territories and is doing really well. I've also heard a lot of buzz about it from women at my office which isn't really scientific but does clue me in to something.
I think you're also right about the comics-are-for-kids mentality that a lot of people have, but the advertising campaign for The Dark Knight (the title itself) has sold the dark nature of the film so I think a lot of parents might check it out without the kids first…and decide to not return with the children after seeing it.
You could be right about me overestimating Mamma Mia! (God, I actually hope so), but it's already opened in some overseas territories and is doing really well. I've also heard a lot of buzz about it from women at my office which isn't really scientific but does clue me in to something.
I think you're also right about the comics-are-for-kids mentality that a lot of people have, but the advertising campaign for The Dark Knight (the title itself) has sold the dark nature of the film so I think a lot of parents might check it out without the kids first…and decide to not return with the children after seeing it.
You could be right about me overestimating Mamma Mia! (God, I actually hope so), but it's already opened in some overseas territories and is doing really well. I've also heard a lot of buzz about it from women at my office which isn't really scientific but does clue me in to something.
I think you're also right about the comics-are-for-kids mentality that a lot of people have, but the advertising campaign for The Dark Knight (the title itself) has sold the dark nature of the film so I think a lot of parents might check it out without the kids first…and decide to not return with the children after seeing it.
You could be right about me overestimating Mamma Mia! (God, I actually hope so), but it's already opened in some overseas territories and is doing really well. I've also heard a lot of buzz about it from women at my office which isn't really scientific but does clue me in to something.
I think you're also right about the comics-are-for-kids mentality that a lot of people have, but the advertising campaign for The Dark Knight (the title itself) has sold the dark nature of the film so I think a lot of parents might check it out without the kids first…and decide to not return with the children after seeing it.
I double checked the number of screens and found several different sources that all said the same thing so I'm confident the number is correct. I think what happens is that Spider-Man 3 opened in May when there weren't as many big movies out so the theaters put it on more screens per theater than they are able to do with The Dark Knight because of all the other movies that are doing so well.
I double checked the number of screens and found several different sources that all said the same thing so I'm confident the number is correct. I think what happens is that Spider-Man 3 opened in May when there weren't as many big movies out so the theaters put it on more screens per theater than they are able to do with The Dark Knight because of all the other movies that are doing so well.
I double checked the number of screens and found several different sources that all said the same thing so I'm confident the number is correct. I think what happens is that Spider-Man 3 opened in May when there weren't as many big movies out so the theaters put it on more screens per theater than they are able to do with The Dark Knight because of all the other movies that are doing so well.
I double checked the number of screens and found several different sources that all said the same thing so I'm confident the number is correct. I think what happens is that Spider-Man 3 opened in May when there weren't as many big movies out so the theaters put it on more screens per theater than they are able to do with The Dark Knight because of all the other movies that are doing so well.
I double checked the number of screens and found several different sources that all said the same thing so I'm confident the number is correct. I think what happens is that Spider-Man 3 opened in May when there weren't as many big movies out so the theaters put it on more screens per theater than they are able to do with The Dark Knight because of all the other movies that are doing so well.
I double checked the number of screens and found several different sources that all said the same thing so I'm confident the number is correct. I think what happens is that Spider-Man 3 opened in May when there weren't as many big movies out so the theaters put it on more screens per theater than they are able to do with The Dark Knight because of all the other movies that are doing so well.
I double checked the number of screens and found several different sources that all said the same thing so I'm confident the number is correct. I think what happens is that Spider-Man 3 opened in May when there weren't as many big movies out so the theaters put it on more screens per theater than they are able to do with The Dark Knight because of all the other movies that are doing so well.
I double checked the number of screens and found several different sources that all said the same thing so I'm confident the number is correct. I think what happens is that Spider-Man 3 opened in May when there weren't as many big movies out so the theaters put it on more screens per theater than they are able to do with The Dark Knight because of all the other movies that are doing so well.
I double checked the number of screens and found several different sources that all said the same thing so I'm confident the number is correct. I think what happens is that Spider-Man 3 opened in May when there weren't as many big movies out so the theaters put it on more screens per theater than they are able to do with The Dark Knight because of all the other movies that are doing so well.
I double checked the number of screens and found several different sources that all said the same thing so I'm confident the number is correct. I think what happens is that Spider-Man 3 opened in May when there weren't as many big movies out so the theaters put it on more screens per theater than they are able to do with The Dark Knight because of all the other movies that are doing so well.
You mean 30 random people on the street said Mamma Mia was good?
You mean 30 random people on the street said Mamma Mia was good?
You mean 30 random people on the street said Mamma Mia was good?
You mean 30 random people on the street said Mamma Mia was good?
You mean 30 random people on the street said Mamma Mia was good?